Whatever happened to… Rhubarb Jones?

Rhubarb Jones at Kennesaw State University in 2010. CREDIT: Rodney Ho/ rho@ajc.com

Former Eagle/Y-106 jock Rhubarb Jones today subbed in for Moby on Moby’s syndicated morning show heard locally on South 107.1 in Rome and WNGC-FM in Athens.

Jones has been off the radio airwaves for two years but has enjoyed a second life as a teacher of media management and director of special projects at Kennesaw State University.

“I knew it was something I wanted to do,” he said. “When I first started to college, my first idea was to teach high school history. My mother pulled me by the ear and said, ‘You will finish high school. You will finish college.” (He had me on the air this morning to talk about TV.)

She reminded him, too, that he should have a “Plan B.” Rhubarb took classes at Shorter College to learn how to teach even before his morning show gig had ended.

Rhubarb was the king of country at Y106 in the 1980s. When Moby arrived at Kicks 101.5 in 1990, he took away a big slice of Rhubarb’s audience. It was a “fierce rivalry,” Rhubarb recalled. Moby has admitted to me in recent years that he probably took the battle a wee bit too seriously and would smack talk Rhubarb.

Even after the two country stations were under one owner, their relations remained frosty. It was only after Moby got booted from Kicks and started his own syndicated gig a few years  ago that the two bonded.

“I gotta tell you when I got fired on 29th of February 2008, I got home and the very first phone call waiting on me was Moby,” he said. “We have a terrific relationship. Whenever he wants me to sub in, I”ll do it.” Today, Moby is being honored by the Pentagon, which is why he was not on the air.

Despite the loss of his radio job, Rhubarb continues to run his celebrity golf classic, now in its 18th year. His ability to draw big stars has waned, but he is still buds with Alabama lead singer Randy Owen, who will jam after the golf tournament itself April 26 at the Golf Club of Georgia in Alpharetta.

Rhubarb’s tournament benefit the Leukemia & Lymphoma Society. He has raised more than $3.5 million over the past two decades. Get more info at his Web site www.rhubarbjones.com.

Below is the video interview I did with Rhubarb this morning:

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