Posted: 3:22 pm Monday, February 10th, 2014

Elvis Duran’s final day on Power 96.1 is Feb. 11 

By Rodney Ho

Elvis Duran's final day on Power 96.1 is Tuesday, Feb. 11, 2014. CREDIT: Getty Images

Elvis Duran’s final day on Power 96.1 is Tuesday, Feb. 11, 2014. CREDIT: Getty Images

Elvis Duran’s syndicated morning show out of New York will have its final day on Atlanta’s top 40 station Power 96.1 Tuesday morning, the syndicator confirmed to me today.

Duran, 49,  himself made the announcement Monday morning.

I have not heard back from Power’s new program director Dan Hunt, who recently joined Clear Channel Atlanta. (Rick Vaughn, his predecessor, was let go at the end of 2013.) Power could replace Duran’s show with another syndicated show or introduce a brand new local show. I have no idea what they are going to do come Wednesday, though in the interim, they could simply play music.

UPDATE Tuesday, Feb. 11, 11:30 a.m.: There is another idea someone posed to me after I posted this. The fact Clear Channel Atlanta is saying nothing may be a precursor to a… format change? The station has certainly underperformed given how much money the company pumped into the station the first year out of the gate. But what would they change it to? Plus, the new PD has a top 40 background.

UPDATE: Tuesday, Feb. 11, 11:52 a.m. Just checked the Radio Insight radio board where radio geeks preside and someone saw an Urbaninsite story saying the Breakfast Club out of New York (R&B/hip hop station Power 105.1) is coming to Atlanta. That show – led by DJ Envy, Angela Yee and Charlemagne Tha God – last year joined Premiere’s morning syndication and the weekday version is heard in several markets,including Richmond, Norfolk, Montgomery and Houston. Premiere is owned by Clear Channel, which also owns Elvis Duran and Power 96.1. If this comes to pass, does this mean Power is going the old Wild route and lean more hip hop? The station in recent months sounds more pop from its original incarnation.

UPDATE: Wednesday, Feb. 12, 8:24 a.m.: The station is currently touting “more music” in the mornings.

UPDATE: Wednesday, Feb. 12: noon: Premiere Networks confirmed that the Breakfast Club is NOT going to join Power. So the “more music” appears to be the near-term answer.

UPDATE: Feb. 20: Scotty K from Chicago,known there is Special K, is scheduled to take over with a new local morning show with Riley Couture from Nashville. Start date is March 17. Details here.

Currently, Power competes most directly against Star 94, B98.5 and Q100, all of whom pulled in better ratings last year on average in the mornings among 25 to 54 year olds. Among 18 to 34 year olds, Power was third among four pop stations, beating Star by a small margin, according to Nielsen Audio.

Fans of the show, which has a large, boisterous cast, can still listen 24/7 on the iHeartRadio app or on this site.

Duran first came to Atlanta’s FM dial in January, 2010 as part of dance-oriented Groove 105.7 , which became the more rhythmic/hip-hop sounding Wild 105.7 in late 2010. He was moved to the new top 40 station Power 96.1 in September, 2012.

But his ratings have lagged behind those of his pop rivals, even on the stronger Power signal And station billboards and TV ads focused on the music, not on Duran’s show.

Nationally, his show is heard on 70 radio stations, from Alabama to Montana. It’s the most popular top 40 show in America, drawing an average of 5.5 million listeners a week.

His home base in New York has been Z100 since 1989.

Before then, Duran worked for a brief time as an evening host at Atlanta’s Z93 when it was a top 40 station in the late 1980s.

You can read my interview with him in 2010.

14 comments
TheJadedPlayground
TheJadedPlayground

Elvis Duran's show was the very best of mornings on Atlanta radio. While other stations play equal music, their morning crews often bore with whining and trivial matters as Elvis' show gave celebrity news and popular themes as well as great humor. Atlanta radio has indeed become repetitive in its playlist where all stations play the exact same music giving one license to purchase Sirius or other venues to expand our listening. 

Power 96 would do well to replace Scotty K as he sounds more like a teenage disc jockey for a local high school than a morning host.

The fact that Power did not ask their listeners what they preferred shows how little they care for what they put on but rather what goes into their wallets. Shameful.

ChristineBarry
ChristineBarry

I'm with you! Atlanta radio has gone downhill. It blows. Do we really need 4 stations playing the same music?! I have heard the same dang song playing on diff stations at the same time than I can count. I was furious when they got rid of Project 9-6-1! I listen to different genres of music and I do like pop, but Atlanta radio now is pop overkill.... I banned 96 when the became Power 96, but Elvis Duran got me listening some. Time to boycott them again. Clear Channel Commucation must be ran by morons.

Sarah LottieRabe
Sarah LottieRabe

I think ATLANTA radio sucks!! I have never heard so many of the same things in one area!! We have new R&B and Rap and Pop and 2 Country Stations!!! Oh and don't forget 2 Christian Contemporary and a joke of a "Classic Rock"...  WTF Seriously!! No classical, or Old School R&B, real alternative, or REAL classic rock. You can change the channel and hear the same song played 100 bazillion times, BECAUSE ALL THE STATIONS OR LITERALLY THE SAME!! Wake up Clear Channel and others we are more diverse than you are OBVIOUSLY giving us credit for. I stream EVERYTHING now and sometimes don't even listen to the radio in the car because it is all the same! And then to give Elvis the boot!! Shame on you!! 

CandiedOregon
CandiedOregon

Booooo power 96.1 Booooooooooooooooooooo

this is why I listen to XM Radio's Lithium and Octane Channels Now

PlayJax1
PlayJax1

Well, I can always record an hour and just put it on loop then.  It will be the same thing as listen to the station.  Top 40, try this weeks 10 songs we choose to promote.  At least there was something different for 3 or 4 hours.


But after the Project 9-6-1, the owners never give any show or format a chance.  By the time they start to get a following, they are gone.

DisgustedFan
DisgustedFan

The fans of Project 9-6-1 are a bitter bunch. 


That kind of station has had its time -- does not work for the under 30 crowd. 

YourNameHere
YourNameHere

Hate to say this, but I'm happy to see the implosion on the Power Facebook page after what Clear Channel did to Project 9-6-1.

slc10
slc10

A local radio show? No way! With so many stations doing syndicated, I am still surprised that Star 94 has a local show.

PrettyVacant
PrettyVacant

I recently discovered Elvis Duran (after TRG fired EVH) and I love the show.  So sad that this show is leaving. 

shaunriley
shaunriley

what station can I now listen to Elvis Duran on in ATL?

KHeartt
KHeartt

@DisgustedFan  Speaking as an under-30 who truly enjoyed the Project, and who has many under-30 friends who were sad to see it go (and one who worked for the station), I'm not so sure it's an age thing.


Don't get me wrong, I enjoy Top 40, but I loved 9-6-1 for bringing a little variety to Atlanta radio. Four Top 40/Top 20 stations in the metro area is three too many.

DisgustedFan
DisgustedFan

@PrettyVacant


I will miss the phone taps.  I loved the show -- it was funny. 


Other than the Elvis Duran group, no reason to listen to that station.