Power 96.1 has been mum since dumping Elvis Duran Tuesday, with nary a comment about it on its Facebook page. The Twitter page isn’t any more helpful. Dan Hunt, the program director, has not responded to my inquiries.
But UrbanInsite reported Monday that the Breakfast Club, a syndicated morning show working out of hip-hop station Power 105.1 in New York, will likely be joining Power.
Rachel Nelson, who represents syndicator Premiere Networks, sent me an email today to say this is not going to happen.
For now, the top 40 station is touting “more music” in the mornings. Will they even consider a local personality morning show? Perhaps. Duran, a syndicated host out of New York, didn’t perform as well as Power had hoped, generally lagging behind the station the rest of the day. Rarely do stations dominate a market with a “more music” morning approach, though it’s certainly a low-cost option.
The pop station plays healthy doses of acts such as OneRepublic, Katy Perry, Imagine Dragons and One Direction.
The Breakfast Club – DJ Envy, Angela Yee and Charlamagne tha God – went into syndication nationally last March with a weekend highlights show, then expanded to morning syndication in August. It is now heard on stations around the country including Seattle, Detroit, Houston and Miami.
Elvis Duran’s show had been on Power since the station launched in September, 2012 and had been on Atlanta airwaves since January, 2010 on Groove, then Wild 105.7, both stations that are no longer.
Premiere is part of Clear Channel, which also owns Power.