Posted: 10:47 am Tuesday, July 1st, 2014

Michelle Burdo of CBS46 apologizes for saying ‘colored woman’ 

By Rodney Ho

Michelle Burdo has been a host on CBS Atlanta for just under a year. CREDIT; CBS Atlanta

Michelle Burdo has been a host on CBS Atlanta for just under a year. CREDIT; CBS Atlanta

CBS46 morning show host Michelle Burdo used the dated term “colored woman” during a segment about summer hair tips Monday morning during the 9 a.m. CBS Better Mornings Atlanta program.

“Let me tell you something,” Burdo said during a live segment to an African-American woman who appears to be the hair expert. “I’m not a colored woman but I have kinky hair just like her and when you straighten it every day, it’s…” She pauses.

The woman filled the empty air by saying, “healthier.”

Here’s a 12-second portion of the segment:

On Tuesday’s show, at 9:57 a.m., Burdo apologized for her utterance. “Yesterday, I made a pretty insensitive remark during one of our segments here on Better Mornings Atlanta. I apologize… Once again, I truly want to say from the bottom of my heart that I really am sorry about that comment. I made that comment in reference to my hair color but I used an inappropriate term.”

Someone posted the video on YouTube. Comments there and on Facebook include “what the hell,” “we are living in sad times” and “Her color is IGNORANT and UNINFORMED. Where did they find her…Mars?”

Camille Mahdi on Facebook was a bit more empathetic: “LOL, she probably meant to say one thing, but said what she was thinking. That’s honesty. She’s an idiot, but I am not offended in the least bit.”

Lane Michaelsen, the CBS46 news director, said in an email that he made sure she apologized on air but didn’t say if she was reprimanded in any tangible way.  At least she was informed that the phrase “colored” isn’t considered politically correct in this day and age. “Women of color” is okay. “Colored woman”? Not so much.

Is “colored” merely an outdated phrase or is it offensive? The Oxford Dictionary defines it as either or.   About.com wrote an article about what racial terms to avoid and spends time with the word “colored.”

There’s also the popularity of the more modern (and appropriate) term “people of color.” Some people may think it’s okay to simply shorten that phrase to “colored,” but they’re mistaken. Like “Oriental,” “colored” harkens back to an era of exclusion, a time when Jim Crow was in full force, and blacks used water fountains marked “colored” and sat in the “colored” sections of buses, beaches and restaurants. In essence, the term stirs up painful memories.

Earlier on today’s show, co-host Annalee Penny, after showing a viral video of Erykah Badu trying to kiss a reporter in New York during a live shot, uttered, “You never know what’s going to happen when it comes to live TV.”

“Ain’t that the truth!” Burdo responded.

279 comments
GlennPaul
GlennPaul

Race obsessed idiots...I love my country, but we are too stupid to continue our dominance on the world stage for another one hundred years. Michelle Burdo is Italian, whites in the south once viewed her people as an inferior race not deserving of rights.

gthog61
gthog61

SHe must have had the naaCp on her mind.


Stone her!

KennethKoons
KennethKoons

Oh the humanity!   The PC Hell that we all go through with PC lingo.If only Obama and the lib Dems and the media could solve some problems we could all live with being sooooooooo PC. But they are so inept, socialist that one has to resort to PC baloney just to keep the stories from overwhelming us all. The lady's life is ruined and she will need more  Bama handouts just to keep afloat. 

NickGerz
NickGerz

WHERE IS JESSIE JACKSON???? ONE OF YOU COLORED PEOPLE NEED TO CALL HIM.

Clueless?
Clueless?

Wow.  I didn't know that "colored" was not an acceptable description.  This is news to me.

RamonMendoza
RamonMendoza

I'm not especially offended by this. But I do think it shows a level of naivete on Burdo's part. Where have you been living for the past 30 years that you think it's still cool to refer to "colored women?"

The real reason I'm commenting, however, is to push back against know-it-all whites who are always ready to tell other people what should offend them. How about this? When your acestors have been enslaved and segregated for a few hundred years, then you come back and tell me what is or isn't offensive. Sure, by then I'll be telling you to get over it, but at least you'll have some credibility.

When the acceptable terminology shifted from "Jews" to "Jewish people" nobody gave them any flack. Appaarently their suffering is real. What do blacks and Latinos have to do to get some of that sympathy?

LegolasMirkwood
LegolasMirkwood

Let's play a game.  Let's describe a person in the room... so, you know who I'm talkin' about.  See that person over there?  What are the odds of knowing who I'm talking about, pointing is rude, after all.  Or describe someone to be found at the airport to a driver.  How would you do it?  Have fun.

Diddler-on-the-Roof
Diddler-on-the-Roof

get over it.  Tell the NAACP to change to NAAPOC if it's that big of a deal.  Stop inventing things to be offended by.  How ridiculous

KennethGrim
KennethGrim

She's a white/pink colored woman.  Get a life. people. 

JONBONBON
JONBONBON

Now that this nonsense happened, I'm going to make an effort to integrate colored in my vocabulary every day from now on!!  

Blasingame
Blasingame

How is it that "woman of color" is fine, while "colored woman" is not?  Semantically, they are identical.  Decades ago, the term "colored woman" was considered, by both races, to be the courteous, respectful means of address; particularly when juxtaposed to the more racist and pejorative terms of the day!  As long as people make issues where there are none, there never will be a rapprochement between the races.

WardinConyers
WardinConyers

When I was a kid, colored was the respectful term.  Since we all were kids once, and we do live and act from "tapes of an earlier era, she should be given a bye on this one.  No harm, no foul.

maryjga
maryjga

Calling someone colored was a respectful term back in the day.  A bit dated but no harm meant.  

darbrednew
darbrednew

The poor white folks cant even get in the news for committing crimes in Atlanta anymore.  Everything these days is black or hispanic crimes. 

AM123_8
AM123_8

I take exception to the other woman saying that straightening kinky hair everyday is healthier. Hopefully I misunderstood, but that is not the case. 

HappyJourney
HappyJourney

A lot of you don't like black people, and, of course, black people don't like you either.  It's a shame you're not prosecuted like the holocaust participants; there's no difference.  Hopefully, our outstanding President O'Bama will do something to rectify that injustice before he leaves office. 

MostlySunny
MostlySunny

I apologize for the ad infinitum insane rants from Susan89. She makes all of us POC look bad.

darbrednew
darbrednew

btw, if your "african american", what part of Africa are you from ?

ChuckAllison
ChuckAllison

When I was a boy, my mother told me it was not nice to use the N word, that you should always refer to blacks as colored people.  I think that was the first of a long line of preferred alternative names the blacks expressed a preference for.  The changes are slowing down now, and I hope black people will suffice for a long time.  But I will stay on my toes in case they do change it again.

GB101
GB101

The quaint "woman of color" is making a comeback.

IlkaBent
IlkaBent

She is not born of that era so I don't understand how that term could be part of her vernacular 

ronaldtallon
ronaldtallon

Who cares? Why does this require an apology? So silly. She has to apologize because protesters will come if she does not and no one has the nerve to just stand up and tell them to get lost.

Timmerss
Timmerss

All i can say is the kid who complained the most and tattled on other kids in school got picked on the most during recess and no one wanted to be his friend.  How is that pertinent to this story?  Complaining and whining doesnt make people respect you, accept you or want to be around you.   The more these silly stories make headlines, the more outraged people become and the heat gets hotter on both sides.  It's sad that we have become such a trivial society; It seems the more educated we become, the more ignorant we act.

KeepinItSimple
KeepinItSimple

This is just ridiculous that it's even a story.  What a sad and pathetic world we live in that people are so sensitive about this.  


sssinff - only in your sad little mind

Charles50
Charles50

My guess is she probably meant to say woman of color.  I would have thought that.  Segments like this are fast-moving and it's easy to get your words twisted when you are speaking off the cuff.  

lillsweetness12
lillsweetness12

Dont let someone hear you call yourself a German American, Irish American, Italian American, Jewish American etc. It is only a problem when blacks want to be called African American.

WardinConyers
WardinConyers

@darbrednew I have always wondered about that, like, what part of Scotland am I from, but I do not readily refer to myself as a Scottish American.

Susan89
Susan89

My Ancestors are from South Africa, the Middle East, Asia, Europe, Italy, France...I could go on and on.  I am an American though.

Diddler-on-the-Roof
Diddler-on-the-Roof

@ChuckAllison Pre-1950: Negroes.  1960s-70s: Colored people.  Late 70s-mid 80s: Black.  Late 80s-present: African Americans.  


Post 2020, we may move to a clicking noise or something.  It amazes me how a group can settle on what they want to be called, then in a decade or so, it becomes derogatory.  Basically, said group is making a concerted effort to remain separate.  Here's a fix: how about "American?"

Susan89
Susan89

Funny.  I think that job applications should only give you two options in the race section.  American or Non-American.  Period.

Susan89
Susan89

I say 'Woman of Color' when referring to people that have a nice hue to their skin.  If they are white, I say white.

Susan89
Susan89

She may not be from this era, but she also isn't white.  She is a very light complexion Black Woman.  She really need to check her DNA.  Somebody in her family is 'passing' to be white.  She is obviously black.

lillsweetness12
lillsweetness12

But it will bring ignorance like this to the front so that we are aware. Thanks.

GordonGekko
GordonGekko

@KeepinItSimple I simply call them "Black" the opposite of what they call me, "White"... but always get a laugh out of anyone who whines "I'm offended..." with all the fake high drama.  This has nothing to do with sensitivity but having everything to do with being pummeled for years by the PC culture that doing/saying this-and-that is insensitive and offensive.  And then convincing/training those on the receiving end that they have subconsciously "been offended" though they never felt that way until the Libtards told them they were. That's where the sensitivity comes from, being trained to be.  Pure brainwashing for the purpose of political pandering & persuasion as well as intimidating the opposition.  In this case... the race card.


Susan89
Susan89

The issues of the heart comes out of your mouth.  That's what she did.  She spoke what was in her heart.

HappyJourney
HappyJourney

@WardinConyers @HappyJourney  At least I can articulate my views, you idiot, racist, Republican (of course), you can't articulate your's.  But, what else can be expected.  Republicans are racist idiots, and they should be made to pay for the holocaust they committed on black people.

Daisyland
Daisyland

@lillsweetness12 @lillsweetness12  Ugh! sigh...please stop you don't really know what you are talking about and well, yeah just stop. THANKS! :) 


First, African American is a disingenuous racial designation/classification for people. POC did not add the hyphen to their personal designation of being "American" it was people such as yourself, who wanted a label that differentiated themselves from others with out seeming to bring up race, all the while bringing up race. Now please take a seat


Like most terms applied to persons of color in this country it was used to make them seem like the other, not american, not apart of the culture, not "main stream." Now to use  a pop culture reference....bye Felicia! 


Further, I am going to hazard a guess you know little to nothing about being "black", POC culture, and nothing other than what you glean from your main stream media, please stop trying to speak on a topic you know nothing about. Again, bye Felicia 

Blasingame
Blasingame

@HappyJourney  You are a dangerous, seriously deluded person.  You know nothing about he people you vituperate.  Additionally, your categorization of the current president indicates you don't know much about government either.

HappyJourney
HappyJourney

@Blasingame @HappyJourney  Obviously, you are another ignorant, Republican.  I will debate with someone who has an open mind, and doesn't hate people simply because of the color of their skin.  Also, you are so ignorant that you don't know how to spell.  If you got any education at all, it was wasted.

Diddler-on-the-Roof
Diddler-on-the-Roof

@HappyJourney I'd suggest polishing up on your spelling and grammar before calling someone ignorant for their spelling.  "Yours" never needs an apostrophe.  Datcho MO-house education coming out?

HappyJourney
HappyJourney

@Diddler-on-the-Roof @HappyJourney  Another Republican (expletive deleted). Go look for a job -- you MAY qualify for pooper-scooper -- and stop following my writings.  I'm already successful.

Diddler-on-the-Roof
Diddler-on-the-Roof

@HappyJourney @Diddler-on-the-Roof Stop being so angry.  Throwing the race card and calling poeple racists because of their party affiliation is stupid.  I'm no republilcan.. and by the way, I didn't vote for Obama (no apostrophe - take note).  You're quipping off racist remarks left and right, but heaven forbid anyone label you a racist.

HappyJourney
HappyJourney

@Diddler-on-the-Roof @HappyJourney  No doubt, you are a racist pig, whether you admit it or not.  We all know you are.  You can't tell open-minded people anything.  Speak  to your chicken, sheet-wearing comrades.