Supermodel Adriana Lima. Photo: Max Papendieck
BY JILL VEJNOSKA
With the Summer Olympics kicking off Friday night in Rio, NBC is trying to inject a little oomph into its usually staid late night recap and results show:
Bring on the supermodels!
And these aren’t just any supermodels who’ll join host Ryan Seacrest in NBC’s Copacabana Beach studio to talk fencing jousts and the geopolitics of gymnastics judging (we kid). Alessandra Ambrosia and Adriana Lima both are natives of host country Brazil.
“Adriana and Alessandra are the perfect ambassadors to guide viewers through the celebrations taking place outside of the competition, showcasing the off the field experience for Olympic fans,” said Jim Bell, Executive Producer, NBC Olympics.
It’s a cunning move aimed at least in part at attracting more young male viewers of the female-friendly Olympics, particularly at a time when they might normally be tuning in to watch “Late Night with Seth Meyers.”
Former “American Idol” host Ryan Seacrest moves to Copacabana Beach for the next several weeks to host NBC’s late night Olympics show from Rio. Photo courtesy of Fox Broadcasting.
What we don’t know yet about the late night show, which former Dunwoody resident and f “American Idol” host Seacrest will take the reins of nightly from 12:35 a.m. to 1:35 a.m. beginning Sunday: Whether Ambrosia and Lima will weigh in on any of the serious issues confronting their homeland right now, like polluted water and the Zika virus, or stick to the more palatable stuff like food and fashion.
Whatever. As far as NBC’s concerned, they’re both the equivalent of gold medal winners in their field having “earned the coveted title of Victoria’s Secret Angel.”
We’re thinking a lot of guys who’ll be watching already knew that.