This was posted on Tuesday, August 15, 2017 by RODNEY HOemail@example.com on his AJC Radio & TV Talk blog
Steak Shapiro’s five-year-old TV show “Atlanta Eats” is going daily starting next month on Peachtree TV.
The show had been airing on weekends for the past four years, but there is now a enough content available for Shapiro to package it daily. The weekday shows will blend still relevant older restaurant features with new ones.
“We can pair a ‘Greenwood’s’ piece from season two with ‘South City’ from season four and add a new restaurant in Doraville from season five,” Shapiro said. “We have three edit suites in our building. We are a content machine. We’re creating restaurant features all day long. We just shot Maggiano’s. We did a live show at the Battery.”
Shapiro, who is also a mid-morning sports talk host at 680/93.7 The Fan, said he considered doing a daily chat show in a studio but “we’re not a cooking show. People watch us for these long-form pieces. They want to hear from the diners.”
Besides Shapiro, there are three other rotating hosts.
- Mara Davis, a former rock jock who now provides music picks for 90.1/WABE every Friday, hosts the radio show version of “Atlanta Eats” on NewsRadio 106.7 at 4 p.m. Saturdays and offers up restaurant picks for the Bert Show on Q100. She also helps out Adult Swim.
- Julie Smith, CBS46 traffic reporter
- Titania Jordan, a tech specialist
- Rashan Ali, former V-103 and Hot 107.9 radio host and part of a new upcoming daily talk show called “Sister Circle” on WATL-TV
“We have a pretty good talent stable,” Shapiro said. “I’m running a company and am on the air three hours a day so I can’t do every shoot. I don’t want to. I’m a 50-year-old white guy. We need more diversity.”
“Atlanta Eats” is set to air daily starting September 11 at 9:30 a.m. after “Atlanta Unplugged.” He said the show will move in February to CBS46 during its 9 a.m. hour, which is currently where “The 700 Club” resides.
Shapiro is anticipating $5 million in revenues this year, doubling in size from 2016. He now has 12 full-time employees and 30 freelancers. His company also includes a video production company called Bread-n-Butter.
“Everybody is looking for original video content,” Shapiro said. “Millennials love food as a topic. So Cadillac is doing food videos. Jack Daniels is doing food videos. Bank of America is doing tasty videos.” They create healthy cooking videos for Piedmont Healthcare and “Best Bites for the Buck” for Fidelity Bank.
“My three kids are not going to pay for a cable bill in their life,” he added. “But everybody is on Facebook, Instagram Insta Story. Companies need short stories. Food has proven to be a great way to tell them.”